While the mission of Therapy Heroes is serious, their spirit is playful, creative, and completely magical. We were brought on to help them craft a brand identity that could bring that amazing spirit to life for a therapeutic startup serving children from infancy through their teen years, as well as their families.
Starting with a brand workshop, we worked alongside the team to identify their mission, core values, communications characteristics, and identity traits to bring it all to life. With this information as our North Star, we cultivated three possible creative themes to build out the brand persona. After our "One of a Kind" theme won the day, we further built out five unique options for bringing it to life, each with a fresh approach to creating a brand that celebrates the individual abilities of each "hero" in its community. We were delighted when the clients chose this final option, which is influenced by comic book title art and is full of playful personality.
To emphasize the focus on each community member’s individual superpowers, we explored three unique approaches to how "characters" can exist within this theme. Each character, designed in a comic-book style, represents the varying abilities each community member is working on, and these characters bring joy and color to every brand touchpoint from the walls to business cards and printed reports. Arriving at a final identity, we further workshopped ways to bring that special energy to the Therapy Heroes space, which is uplifting and optimistic, playful, and forward-facing. We can’t wait to see the results come to life when Therapy Heroes open their doors!
This is the preferred mark set, to be used on light background color.
This is the secondary mark set, used to add dimension when used on light background.
This is the preferred mark set, to be used on dark background.
How often do you get to work on a startup that’s innovating in a way that can make the lives of entire communities instantly better?! Especially when those communities are centered around kids! A lot of tears were shed in this strategy and design process, not just because of the heartbreaking stories about how challenging it is for the families of kids with complex needs to get the care they need, but because of the joy and inspiration we took from seeing these therapists join forces to create a powerful solution for their “kiddos” and families. Helping bring to life a vision this special is a sacred experience, and there wasn’t a dry eye in the house when we wrapped up.
But there was also a ton of laughter, and happy tears are the best kind. You know, every single one of these characters was lovingly named by our team? As we introduced each character to the Therapy Heroes, we included their name and a little backstory, and we can report that they are all very happy in their new home!