We are long-term collaborators headquartered in Detroit, living across the USA, and working wherever our curiosity and our clients take us. We work in nimble project-specific teams to reveal the humanity and underlying values behind each unique project and client.

OUR GOAL IS TO PRODUCE QUALITY CREATIVE IN THE SERVICE OF THE COMMUNITIES WE LOVE.

DON'T DO GOOD, DO BETTER: A MANIFESTO

We’re scrappy. We have initiative and insight and guts.

There’s no challenge too big or too small to inspire us.

We believe our “competitors” are just collaborators we haven't met yet.

We’re independent and proud knowing the buck stops here. We own our own successes and failures.

Experience? We’ve got it. Tech companies, luxury brands, ad agencies, public policy organizations, and media publishers have nurtured us along the way… and now it’s our turn to pass it on.

We believe strong creative comes from strong strategy. We nerd out on data.

Our mission is to shine a light on the people and organizations that make this world a better place. Kumbaya, y’all!

We never want to stop learning.

We say: “Don't do good. Do better.” Good is a known entity. Better is often unknown until you dig deeper. It’s personal.

We’ll stay curious until the end (and possibly not even then).

We love a good story. TELL US YOURS.

OUR STUDIO LEAD

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Ashley Davidson is a writer, photographer, filmmaker, and creative director. She launched Citizen in 2017 with the conviction that there's an alternative to the traditional ad agency model: one where collaborators form a nimble community, where members team up to produce quality work across the clients and media that engage them the most, while expanding to explore individual interests; sharing tools, knowledge, and resources for the mutual benefit of all.

For Ashley, community bonds have always been at the core of her work. Since childhood, she has felt the power that a nurturing community can have in shaping one's future. Her unique upbringing inspired a natural interest in exploring the ways that family can form outside of bloodlines, and through her exploration, she realized these connections are typically forged through shared values.

Guided by this understanding, she started her career in urban planning and design, working to restore blighted downtowns across the United States. She was drawn to the stories of the community members, their hometown pride, and the ties that bound the most diverse among them. This curiosity eventually led her to pursue a business degree in Milan, focusing on luxury, experiential and  symbolic goods – the things we consume to demonstrate identity and attract our tribe – and now resulting in over 15 years of experience in advertising and storytelling for “communal industries” including fashion, automotive, hospitality and tourism. These are the industries that create and sustain communities around the world.

Ashley’s content work spans from experimental formats across social channels, to scripted commericals and documentary work that uncovers the true values of the individuals and organizations profiled. She has led content development for a national tourism campaign highlighting the stories of community leaders and small business owners across the country, and has served as Creative Director and Director on dozens of award winning campaigns and films. She led the development of social and lifestyle content for the relaunch of Lincoln Motor Company, and created and helmed the first Brand Publishing Lab for WPP Group. Her brand identity, design, and content work has been recognized by UNESCO, and awarded Effies, Lions, Webbys, a Clio, film festival laurels, and Vimeo Staff Picks. She has spoken widely at industry events, institutions and universities, including SXSW and the London Film Festival.

Ashley is co-founder of The Broad Exchange, a global professional organization dedicated to advancing the interests of women in the creative fields, now more than four thousand members strong. She currently resides in Detroit where she leads her creative studio and has opened a couple of community gathering places: a restored neighborhood bar and a new coffee shop.

OUR INSPIRATION

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We get excited by a lot of things, but these ones have stayed with us.

OUR STUDIO

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We partner with clients big and small to bring your unique vision to life. 

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We publish our own independent articles, documentaries, and photo essays.

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When we learn something new, we like to share it with you.

We’re always excited to meet new collaborators and potential clients!
Have something in mind?

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